IHG has a few ways to increase its footprint in India. IHG^® blends strategic perspective with market opportunity. They focus on building in high-quality markets to strengthen their portfolio of preferred brands. IHG offers contract options and service support options. The contract options are franchise agreements or management contracts. Over 80% of IHG branded hotels operate under a franchise agreement. However, IHG does present a contracting option that allows owners to create their vision without having to manage the day-to-day operations.  Review the diagram below to understand an end-to-end process of establishing a new IHG branded hotel in India’s growing luxe market.