Target Customer
Based on prior surveys, IHG’s target audience has been women between 45-55, leading in travel. However, with an increase in remote work, I can see in the upcoming promo data collecting a change maybe to the women between 25-35 who are working tech-based or computer-based jobs. I look forward to seeing if anything will change with young males. To increase to younger travelers who are looking to travel more for work or play.
Reference:
IBISWorld – Industry Market Research, Reports, and Statistics. (2021, September 22). IbisWorld.Com. https://www.ibisworld.com/industry-statistics/market-size/hotels-motels-united-states/
20F Report, I. (2021). Annual Report and Form 20-F 2020 True Hospitality for Good. https://development.ihg.com/-/media/ihg/annualreports/2020report/pdf/ar-report-2020/ihg_2020ar.pdf