Do you know what is better than your dream vacation? A free dream vacation. In a world where digital marketing is part of any business marketing fundamentals, it would show great benefits if IHG leveraged a promotional event.
The promo, in theory, will be a sweepstake that provides winner hotels and resorts ‘rent-free’ for one year. The value of the prize is $60,000, and the winner will get to stay at any IHG Property (there are 16 brands), including Intercontinental Hotels and Resorts, Kimpton Hotels and Restaurants, and the Holiday Inn Express. With the stang still that covid-19 caused on the travel industry its imperative to help jump-start current and new customers love for travel again. This promo event will be for data collecting purposes that will help build multiple audiences used for marketing. Numerous data points that will include social media handles, name, birthday, and address, to name a few, will be requested.
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